Job Description
Praesum Healthcare:
Position Title: Digital Marketing Coordinator
Founded in 2003, Praesum Healthcare provides administrative services for healthcare providers in key geographical locations throughout the Northeast, mid-Atlantic, and Southeast regions. Praesum is an established leader in the healthcare industry. With a solid, growth-focused business model, strong finances, and expert management team, Praesum will continue to grow in the years to come. Praesum currently provides services to behavioral health facilities providing all levels of care from inpatient psychiatric and substance abuse detoxification, through SUD and mental health outpatient clinics.
Digital Marketing Coordinator Job description:
The Digital Marketing Coordinator is the primary architect of Praesum Healthcare's organic brand story and digital engagement engine. This role is responsible for building sophisticated, outcome-driven journeys within Salesforce Marketing Cloud and social media channels, bridging the gap between patient outcomes and patient engagement. By aggregating first-party content from internal stakeholders and coordinating with external agencies, the Coordinator ensures a consistent, high-impact brand presence across the website, social media, and local SEO landscapes, while providing data-driven reporting on marketing acquisition KPIs.
Digital Marketing Coordinator Duties/Responsibilities:
• Journey Architecture: Build and manage automated journeys in Salesforce Marketing Cloud that link engagement touchpoints directly to patient outcomes and retention.
• Brand Storytelling & Content Aggregation: Act as the internal "journalist" to collect authentic photos, videos, and testimonials from staff and partners to fuel a robust content marketing strategy.
• Agency & Calendar Orchestration: Drive the master content calendar, ensuring seamless execution between internal facility updates and the external marketing agency's deliverables.
• Organic Channel Ownership: Manage the brand's "digital front door," including website updates, social media presence, and local SEO (Google listings, ratings, and reviews).
• Performance Analytics: Track and report on marketing acquisition KPIs, providing leadership with clear visibility into how organic and automated efforts drive growth.
• Field Resource Management: Partner with the marketing agency to ensure all field collateral (brochures, cards, etc.) is produced on time, remains under budget, and stays aligned with current brand standards.
• Internal Liaison: Serve as the primary point of contact for facility leadership to translate clinical successes into marketable digital content.
Digital Marketing Coordinator Requirements:
• Possesses a Bachelor's degree in a related field or a minimum of five years experience in a related field.
• A minimum of 3-5 years of related healthcare industry experience or 5-7 years of healthcare marketing experience if they do not have a degree.
• Possesses strong interpersonal finesse combined with exceptional communications skills.
• Knowledge of human services, including substance abuse, mental health, and co-occurring complications is preferred.
• Knowledge of federal and state regulations regarding patient confidentiality.
• Computer literate with experience in a Windows environment.
• Ability to work independently with minimal supervision.
• Ability to prioritize work and work-related responsibilities in a fast-paced, dynamic environment.
• Strong values with a clear inner core of purpose-driven leadership.
Digital Marketing Coordinator Schedule:
• Full Time
Full time employees may be eligible for the following:
• Insurance: Medical, Dental, Vision, and STD options
• Medical FSA and Dependent Care Account
• 401k with company match up to 5%
• Accrued Paid Time Off (PTO)
• Education reimbursement
• Career Advancement Opportunities
*** This job does NOT sponsor visa's and we are unable to consider out of country applicants ***
If you are interested in this opportunity or know someone that you respect who would be a good fit for this position, please email:
Ray Davis - Ray@Praesumhealthcare.com
Talent Acquisition Manager
#IND123
Job Tags
Full time, Local area, Visa sponsorship